Privacy policy

Effective Date: June 2026

This Privacy Policy describes how our store collects, uses, discloses, and protects your personal information when you visit our website, use our services, or make a purchase from our online storefront.

We are committed to maintaining the trust and confidence of our visitors. Please read this policy carefully to understand our practices regarding your personal data and how we handle it.

1. Information We Collect

We collect various types of information from and about the users of our store, which falls into two main categories: information you provide to us directly and information collected automatically.

A. Information You Directly Provide to Us

When you engage with our store, such as making a purchase, creating an account, or contacting our customer support team, we collect the personal information you give us, which may include:

  • Identity and Contact Data: Your first name, last name, email address, shipping address, billing address, and telephone number.
  • Order and Transaction Information: Details about the specific products you viewed, added to your cart, or purchased, as well as the total amount spent and historical purchasing data.
  • Customer Support Correspondence: Any information, feedback, or messages you send to us when requesting an order cancellation, modification, or return.

B. Financial and Payment Information

Your financial security is paramount. When you initiate a checkout on our store, all payment transactions are redirected to and processed securely by our primary payment gateway, PayPal.

  • Through PayPal, you may choose to pay via a PayPal account or directly using a Credit or Debit card (such as Visa, Mastercard, American Express, or Discover).
  • Important Note: We never view, collect, process, or store your actual credit card numbers, CVV codes, or bank account credentials on our servers. PayPal processes your financial data directly within their encrypted network.

C. Information Collected Automatically

When you navigate through our website, certain technical data about your equipment, browsing actions, and patterns is automatically collected by our platform infrastructure. This includes:

  • Device Information: Your web browser type, browser version, IP address, operating system, time zone, and language settings.
  • Log Data and Usage Details: The specific pages or maternity items you view on our store, the websites or search terms that referred you to our site, and how you interact with our online store.
  • Cookies and Tracking Technologies: Small data files placed on your device to enhance your shopping experience, remember your cart items, and analyze website traffic. You can manage cookie preferences directly through your individual browser settings.

2. How We Use Your Personal Information

We use the personal data we collect for specific, legitimate business purposes, primarily focused on fulfilling your orders and delivering an optimal shopping experience:

  • Order Fulfillment and Processing: To manage your purchases, process payment transactions through PayPal, arrange for physical delivery through our shipping networks, and provide you with official invoices, receipts, and order confirmations.
  • Customer Support and Communication: To assist you with time-sensitive order updates, size changes, address corrections, cancellations within our 12-hour grace period, or return and exchange inquiries.
  • Risk and Fraud Prevention: To screen incoming orders and technical log data for potential indicators of risk, chargebacks, or fraudulent activity, protecting both our customers and our business.
  • Website Optimization: To analyze browsing trends and traffic patterns on our storefront, helping us improve our user interface, product layouts, and operational workflows.

3. Sharing Your Personal Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We only share your data with essential third-party service providers who assist us in operating our e-commerce platform and delivering your items:

  • Shopify: We utilize Shopify to power our entire e-commerce infrastructure. Shopify hosts our website, stores our operational databases, and enables the shopping cart functionalities.
  • Payment Gateways (PayPal): We transfer necessary billing and transactional data to PayPal to securely authorize and process your credit card, debit card, or account payments.
  • Shipping and Order Delivery Carriers: We share your name, phone number, and physical shipping address with our logistics partners (including USPS, FedEx, UPS, or DHL Express) to print shipping labels, track packages, and ensure accurate physical delivery within the United States.
  • Legal and Regulatory Compliance: We may disclose your personal information if required to do so by applicable federal or state laws, sub-poenas, or court orders, or if we believe such action is necessary to protect our legal rights, property, or safety.

4. Data Security

We implement rigorous administrative, technical, and physical safeguards designed to shield your personal data from unauthorized access, loss, misuse, alteration, or disclosure.

  • All transaction and checkout pages on our store utilize Secure Sockets Layer (SSL) technology to securely encrypt sensitive text data as it travels across the internet.
  • While we follow established industry best practices to secure your personal data, no method of digital transmission over the internet or method of electronic storage is completely flawless or infallible. Therefore, we cannot provide an absolute guarantee of total security.

5. Data Retention

When you place an order for our maternity products or garments, we will securely maintain your order, contact, and shipping information in our records for accounting, taxation, and analytical purposes. We will retain this data unless and until you formally request us to delete this information from our systems.

6. Your Rights

Depending on your place of residence within the United States, you may possess specific rights regarding your personal information. These rights may include:

  • The right to request access to the specific pieces of personal data we hold about you.
  • The right to request that we correct, update, or amend any inaccurate personal information.
  • The right to request the total deletion of your personal data from our operational databases, subject to certain legal exceptions (such as tax records or active order fulfillments).

To exercise any of these rights, please reach out to us using the contact information provided below.

7. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect operational changes, updates to our fulfillment practices, or shifting legal regulations. Any revisions will be posted directly to this page with an updated "Effective Date" at the top of the policy. We encourage you to review this page periodically to stay informed.

Contact Us

For more information about our privacy practices, if you have questions regarding your data, or if you would like to submit a data request, please contact our support desk: